Laura Pegg BA Hons DipM CIM (Chartered)
Laura is an award-winning Marketing Director, Marketing Consultant and Chartered Marketer. She launched We Are Circle in 2009. She had a vision to help high-growth businesses through strategic marketing and brand development. Laura has worked with organisations in retail, IT, sport, professional services, hospitality, training, not-for-profit, public sector, financial services, manufacturing and real estate.
Before establishing Circle, Laura was Marketing Director at communications company CragRats where she managed a large team and delivered marketing and PR campaigns for BT, BAE Systems and Diageo. She also held senior marketing manager roles in London at global consultancies Datamonitor, Kainos and Reuters. She combines her 20 years marketing experience with a business degree, postgraduate qualification from the Chartered Institute of Marketing (CIM) and has been a Chartered Marketer since 2005.
Laura is passionate about brand and launched a free Facebook group, Brand Bootcamp, helping small business owners to grow through brand strategy. She has also created a course: 30 day brand strategy; how to influence more customers to choose you.
Louise Turner MCIPR, Accredited Practitioner, BA Hons
Louise had a 13 year career in PR and communications before deciding she loved writing more than anything else. From writing press releases for Morrisons to briefs for the Prime Minister, her writing career has taken in topics ranging from the fluffy (real nappies and bath bubbles) to the functional (kitchens, bathrooms and aeronautic alloys).
With her strong communications background comes a rigid focus on the audience, ensuring any copy meets their expectations and resonates to encourage them to take action.
After winning awards for her own work Louise also discovered a penchant for writing award entries, perhaps also prompted by her curious (some may say nosey) nature.
Louise has been a proud member of the Chartered Institute of Public Relations for 15 years and achieved Accredited Practitioner status - in recognition of long-term commitment to continuing professional development - in 2010.