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Fractional CMO working with CEO on marketing strategy

The marketing leadership gap: Do you need a Fractional CMO?

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Most growing organisations don’t stall because of a lack of effort.

They stall because experienced marketing leadership is missing.

There’s a moment a lot of founders and senior leaders reach. Growth has plateaued. Positioning feels blurry. The marketing team is busy on delivery but not making strategic progress. And the CEO has started carrying too much of the marketing thinking themselves.

This is the marketing leadership gap. It’s one of the most common growth blockers in high-growth businesses.

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What is a Fractional Chief Marketing Officer (CMO)?

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…And can hiring one help your organisation grow?

A Fractional CMO is an experienced marketing professional who will work as your organisation’s Chief Marketing Officer, on a freelance, part-time basis, usually remotely.

The role is the same as being an Outsourced Marketing Director, but the term CMO is usually more befitting a larger (1m+) or global organisation and it is clearer that they are not an official director of your organisation listed at Companies House.

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