Challenge
Theatre& is an award-winning drama-based training and communications company. With three main divisions; development, learning communications and events, they have numerous clients in both the private and public sector. Theatre& wanted to build upon their existing success. The challenge was to achieve growth through new customer acquisition in existing markets whilst developing new markets and bringing new products to market. This relied heavily upon the use of results focused marketing communications. Theatre& turned to We Are Circle to provide the additional support required to achieve their plans.
Approach
Theatre& have their own internal marketing division. They use Circle as an extension of their team, supporting on specific projects where we are needed most. The projects we have completed together are vast and comprise: marketing and sales strategy, research, numerous email marketing campaigns comprising; eCommerce-led emails, event promotions and quarterly newsletters, website planning, PR campaigns, style guides and copy, data sourcing, search engine marketing and design and print production.
Results
- Significant PR coverage was achieved. An average campaign achieved a reach of 100,000, and an advertising equivalency rate of £5,600, a 90% ROI. High profile interviews arranged through client case study-led campaigns.
- New sales enquiries achieved from coverage gained through marketing and PR campaigns.
- Email marketing campaign results showed significant improvements following the implementation of new campaigns.
- Search engine marketing strategy reduced costs and gained greater results.
