Jolliffe Cork

A full rebrand, website and marketing strategy for Jolliffe Cork

Jolliffe Cork Logo


Jolliffe Cork (now SMH Jolliffe Cork) is one of those companies that most people in Yorkshire have heard of. One of the largest independent firm of accountants in West Yorkshire, they have been in business since 1951. They decided it was time to update their brand image and create a new online presence for their well-established firm. Jolliffe Cork needed to work with a marketing partner who could transform the brand and deliver their message across all their marketing channels.


We Are Circle were delighted to win this prestigious project following a three-way competitive pitch. We began by consulting with Jolliffe Cork’s staff, gathering brand insights and establishing the internal view before moving on to a period of customer research. The brand insight surveys revealed that Jolliffe Cork’s dedication to their clients is what made them different, along with high levels of personal service and their business advice. We used these insights to create three new brand concepts.  Jolliffe Cork chose a new brand identity which was based around the theme ‘our clients are at the centre of everything we do.’  This statement was their brand essence and the theme ran through all their new marketing communications.

We then moved on to the web brief and copy-writing working with accountancy web content specialists PracticeWEB.  It was essential that the new site conveyed their new brand messaging and we project managed the whole process ensuring success. We arranged a photo shoot for the partners and used the new images to create new Linked In profiles, providing social media training and creating a new LinkedIn company page.

Next we designed a full stationery set and new signs for their Wakefield headquarters. New email footers were the finishing flourish, allowing Jolliffe Cork to present a new professional, compelling and consistent brand image. We also transformed the look of their sister organisation, changing the trading name of Jolliffe Cork Consulting to Jolliffe Business Solutions and creating a new brand, stationery and email footers.

The next project was to redesigned their website. We have developed the brand further by shooting beautiful photographs to bring their brand values to life. We also used our research partners to gather new testimonials from their clients.


We continued to support Jolliffe Cork as their outsourced marketing team for 10 years, eventually supporting them through their merger with SMH Group.

In this time we saw:

  • Consistent sales growth year on year
  • Increased brand value leading to their eventual merger with SMH Group
  • A 7378% increase in impressions on Twitter and a 254% increase on LinkedIn
  • A 790% increase in followers on Twitter and 68% on LinkedIn
  •  318 engagments per month (likes, shares, retweets etc) on the Twitter posts

“We are delighted with the new brands developed by We Are Circle for Jolliffe Cork and Jolliffe Business Solutions. We now have a brand, website, stationery and social media presence that communicates our difference and will help us get to the next level of our growth potential.”

Tim HillPartner and Head of Marketing, Jolliffe Cork

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