We Are Circle were delighted to win this prestigious project following a three-way competitive pitch. We began by consulting with Jolliffe Cork’s staff, gathering brand insights and establishing the internal view before moving on to a period of customer research. The brand insight surveys revealed that Jolliffe Cork’s dedication to their clients is what made them different, along with high levels of personal service and their business advice. We used these insights to create three new brand concepts. Jolliffe Cork chose a new brand identity which was based around the theme ‘our clients are at the centre of everything we do.’ This statement was their brand essence and the theme ran through all their new marketing communications.
We then moved on to the web brief and copy-writing working with accountancy web content specialists PracticeWEB. It was essential that the new site conveyed their new brand messaging and we project managed the whole process ensuring success. We arranged a photo shoot for the partners and used the new images to create new Linked In profiles, providing social media training and creating a new LinkedIn company page.
Next we designed a full stationery set and new signs for their Wakefield headquarters. New email footers were the finishing flourish, allowing Jolliffe Cork to present a new professional, compelling and consistent brand image. We also transformed the look of their sister organisation, changing the trading name of Jolliffe Cork Consulting to Jolliffe Business Solutions and creating a new brand, stationery and email footers.
The next project was to redesigned their website. We have developed the brand further by shooting beautiful photographs to bring their brand values to life. We also used our research partners to gather new testimonials from their clients.
We continue to support Jolliffe Cork as their outsourced marketing team. We recently begun managing their social media too and have seen a 7378% increase in impressions on Twitter and a 254% increase on LinkedIn.