Allsops

A new marketing platform for Allsops

Allsops Logo

Challenge

Allsops was established in 1959. Originally a traditional sheet metal fabrication company, over the past fifty years the business has transformed and enjoyed rapid expansion. They now use the latest state-of-the-art machinery and fully-automated manufacturing. Allsops has 120 staff, a £9million turnover and over 700 clients. Despite this, their communications were not reflecting their strong position in the market and their marketing, including a website and brochure, were all out-of-date. It was time for their communications to reflect their new position in the market.

Approach

Allsops turned to We Are Circle to provide them with a new marketing platform that better communicated their position in the marketplace.  We began with a consultation with the senior management team to uncover the brands strengths and determine their competitive advantage.  This brand insight was then used to create new copy for the website, brochure, sales presentation and e-marketing that would compel the customer to buy and better communicate what made them different.

We also developed a new strapline and four brand messages that communicated their competitive advantage. They were used across all their communications, alongside strong imagery, which we also sourced.  We then began work with our team of suppliers including web, design and print. We scoped clear briefs to ensure consistency, negotiated deals to offer the best value for money, then project managed everything supplying artwork, copy and images and ensuring deadlines were met. Allsops now have a new website, brochure, email marketing newsletter and PowerPoint presentation that truly communicates their strengths.

Results

“Laura understood our business quickly and was able to translate our thoughts into a new brand message that clearly communicates why our customers choose us. We now have a full marketing resource which not only communicates our strengths but also looks great. I would recommend We Are Circle to other companies who need to improve their communications quickly and cost-effectively.”

Robert MachonSales and Marketing Director, Allsops