What’s your superpower?
People buy people. We like to spend our time with people we like and respect. So there’s nothing more powerful than using your personal brand to reach more customers. Your ideal customers get a chance to interact with you, benefit from your knowledge and warm to you as a person.
There’s a huge demand for transparency and authenticity. We don’t want to buy products from a faceless organisation. Think of some of the biggest, most successful brands in the world – Virgin, Apple and Amazon, and you’ll immediately picture Richard Branson, Steve Jobs, and Jeff Bezos. We like to know the people behind the brand, even the huge global ones.
So your personal brand is more important than ever. It’s the key to building the business of your dreams.
You are the greatest asset your business has. Your knowledge, expertise and everything that makes you, you.
But how do you uncover the best bits of you so you can leverage your personal brand? It’s about uncovering your superpowers. The things that make you, you. The best version of you.
My suggestion is to ask 5 people who know you really well. This could be your family, friends, clients, colleagues. Text or email them and ask them to describe you. You may be surprised about the kinds of superpowers you uncover. We tend to be hypercritical of ourselves, so finding those little personality gems that others see in us can sure give us a boost.
Decide on the 3 most important superpowers. Write them up on a post-it note, display it on your desk and make sure you channel your superpowers in every post, video, image and campaign you create.
What are your personal values? Decide what you really care about and live and breathe them in everything you do. Your audiences will soon get who you are as a person. Building your brand is the art of becoming knowable, likeable and trustable.
A good friend of mine takes this one step further. She has an alter ego, Flamenco Frieda. Frieda is sassy, powerful, feminine and pretty amazing. When she needs her, she channels Frieda and brings forward the best version of herself. Beyonce uses the same technique as Sasha Fierce.
Let me know how you get on at uncovering your superpowers. Be the best version of you.
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