Senior Marketers’ Lunch – 15 June LS1 Club

The CIM are hosting an annual lunch for senior marketers at the famous LS1 Club. Scott Jefferson, Marketing Director at Greggs, will share with the audience their new strategy, including new creative positioning and strapline ‘the home of fresh baking’.

Scott will discuss the ideas and research behind their approach, with added insight from Gordon Bethell, Managing Partner at Gratterpalm, the Leeds ad agency behind the new campaign. Will the new campaign help to broaden the appeal of Greggs, or alienate the loyal customers who love Greggs for its cheap prices?

Debate this with fellow CIM members and guests at this much-anticipated CIM Yorkshire event.  Your host for the day will be John Hartley, President, CIM Mid Yorkshire.  This event is kindly sponsored by Leeds Metropolitan University Business School.

To book go to: www.cim.co.uk/events

Members: from £20.00

Non Members: from £30.00

15 June

12.00 Registration and cash bar

12.30 Two course lunch

13:30 Coffee and speaker

14.30 Close