Repositioning a UK charity: PPEF

The Private Physiotherapy Educational Foundation (PPEF) is a charitable trust. They support the education of independent physiotherapists through grants and research funding. We Are Circle have been delighted to help them create a new positioning strategy. We have conducted a period of insight and research into the current perceptions of PPEF so we can work out how to better position them in the market. The positioning report and marketing strategy was presented to the foundations’ trustees in January with great feedback. Watch this space for more information as they start to implement some of the recommendations, enhancing the way they communicate and engage with their stakeholders in order to achieve their charitable objectives.

To find out more about how we do this kind of work take a look at our approach.