What’s your brand promise? Are you communicating real value to your clients?

There’s a reoccurring theme we are facing within our high growth clients. They have a fantastic product, great team, healthy revenue streams, yet sales are not converting as frequently or as quickly as we would like.  They are doing OK but in the face of recession they need more – more sales, more profits, and more retention.

Circle Marketing believes we have the answer to this difficult situation.  It comes in the form of a simple question.  ‘What is the compelling reason a customer would choose you over your competitor?’ Often the best business leaders are stumped on this one.  The secret to better communicating your offer and upping your opportunities to sell often lies in understanding your ‘brand promise’.   

Your brand promises must be unique, compelling and believable. It must communicate the value you will bring to each and every customer and live up to it’s promise.

Part of Circle Marketing’s brand consultation is to define the answers to a number of questions:

  • What makes you stand out in your chosen markets?
  • What’s unique about your offer?
  • Why would someone choose you above your competitors?
  • How do you communicate this to your clients? 
  • How do you prove it and communicate your credibility?
  • What promise are you making to your clients?
  • How do you want to make your customers feel?
  • Are you really doing this in your communications – let’s take a look…

Why not take some time to evaluate your brand promise. Do you really understand your brand promise.  Is it truly unique, compelling and believable? 

Circle can help you find the answers – just get in touch today to arrange your brand consultation and let’s communicate a compelling offer and get buy in to your brand promise.

Winning ways to move your business forward – Tuesday 2nd March

Laura Pegg will be speaking at the Business Growth event on Tues 2nd March 2010.  The free event will be held at the  Hillsborough Stadium in Sheffield 10am-1.30pm and is organised by Business Link.

Laura was asked to speak at the event on how SME’s can use integrated marketing to drive sales.  In particular she will be focusing on the use of social media and how channels such as twitter, linked in and facebook can be used to generate opportunities.

The event is aimed at local business leaders who are looking to grow their business rapidly and want a helping hand. To learn more go to the Business Link website and hurry places are being booked up fast http://bit.ly/7oqP4k

The power of brand personality and tone of voice

Let’s demystify the idea of brand.  A brand is much more than a logo, symbol, colour, strap-line (all these make up a brand exterior).  When defining your brand you need to get to the heart of the matter – the essence of your brand – its values and personality.

Many of Circle’s clients come to us needing a perhaps a new brand, website or a brand ‘refresh’.   This is something that we happily do but only once we have defined what you are hoping to achieve.  We start by defining your brand personality, position in your space and understanding your target market.  After all, without the backing of a clear strategy your brand will not fulfil its objectives. Remember, we believe in creating value; in creating marketing that works – that gives you more

We define a brand simply as the emotional response you create within your customers through every single interaction or touch point within your business.  At its core a brand is a set of values and personality traits.  These are then communicated in every single action and communication your business takes. Read more

Laura Pegg talks to the Yorkshire Post – want to hear?

Laura Pegg, Circle Marketing’s founder, was delighted to be interviewed last week by the Yorkshire Post.   Greg Wright, The Yorkshire Post’s Deputy Business Editor, took the opportunity to pick Laura’s brains about marketing and what local businesses should focus on during a recession. 

The Podcast touches on a number of subjects from how to make the most of your budget, how to develop a marketing strategy, the marketing industry in Yorkshire and much much more.   Take a listen via the Yorkshire Post website – (Circle Marketings Interview is 20 minutes in) http://bit.ly/6JgbZc

Best results ever for Get Your Head Round It’s e-Marketing

Following the launch of a brand new set of eLearning resources aimed at the primary school market, Circle developed an email marketing campaign for Get Your Head Round It, gaining them the best click through rates ever! By using my contacts to design the campaign I was able to save Get Your Head Round It a substantial amount on one campaign. The email marketing was backed up by a Google Adwords campaign and social media listings which increased their website traffic.

Circle Marketing gets Theatre& in the news

Circle Marketing were delighted to be chosen to help Theatre& build their brand and deliver their marketing plans.

The first campaign involved a PR push for their award-winning housing project for Pennine-Housing. The campaign was a huge success gaining coverage in the major housing press and a return on investment of 90% for the client.  Fore more information, take a look at the Inside Housing article.

Attend a free marketing clinic session at Business Yorkshire

Laura Pegg will be running free business clinic sessions at Yorkshire’s premier business to business event on 25th November.  The Business Yorkshire exhibition will be held at Doncaster Racecourse.  Laura will be on the CIM stand until 4pm on 25th November, so why not come along and we can have a chat about your marketing strategy and find out more about what the CIM can do for you.

Register your interest at www.business-yorkshire.co.uk

Credible, insightful advice

“Laura has never failed to provide us with credible, insightful advice and recommendations. She delivers in line with our expectations but she always does more than this and this difference is why I have no hesitation in recommending her. Laura is results focused with a desire to get under the skin of the business in order to truly fulfil her brief.”

Kath Hirst, Operations Director, Theatre&

Professional from start to finish!

“Straight Talking Publications would highly recommend Laura to any potential client. Laura did a fantastic job for us and was professional from start to finish!”

David Russell, Director, Straight Talking Publications Ltd

An exceptional Marketing Director

“Laura is an exceptional Marketing Director. She is highly focused on achieving results for the business and whilst she was with the company we saw a 30% growth in revenue, a 15% increase in net profits and she even won an industry award for her marketing campaigns. She is also a delight to work with and I would recommend using her business to help yours.”

Dave Bradley, Chairman, CragRats