There’s a reoccurring theme we are facing within our high growth clients. They have a fantastic product, great team, healthy revenue streams, yet sales are not converting as frequently or as quickly as we would like. They are doing OK but in the face of recession they need more – more sales, more profits, and more retention.
Circle Marketing believes we have the answer to this difficult situation. It comes in the form of a simple question. ‘What is the compelling reason a customer would choose you over your competitor?’ Often the best business leaders are stumped on this one. The secret to better communicating your offer and upping your opportunities to sell often lies in understanding your ‘brand promise’.
Your brand promises must be unique, compelling and believable. It must communicate the value you will bring to each and every customer and live up to it’s promise.
Part of Circle Marketing’s brand consultation is to define the answers to a number of questions:
- What makes you stand out in your chosen markets?
- What’s unique about your offer?
- Why would someone choose you above your competitors?
- How do you communicate this to your clients?
- How do you prove it and communicate your credibility?
- What promise are you making to your clients?
- How do you want to make your customers feel?
- Are you really doing this in your communications – let’s take a look…
Why not take some time to evaluate your brand promise. Do you really understand your brand promise. Is it truly unique, compelling and believable?
Circle can help you find the answers – just get in touch today to arrange your brand consultation and let’s communicate a compelling offer and get buy in to your brand promise.