We unveil a new look for accountancy firm Jolliffe Cork

Jolliffe Cork is one of the largest independent firm of accountants in West Yorkshire.  They have been in business since 1951.  Circle were invited to pitch for this prestigious re-brand and multi-channel marketing project, against 2 other agencies. We were delighted to win and have transformed the Jolliffe Cork brand, repositioning them through a new communications and brand strategy. We have since developed a new brand image and logo, website, stationery, signage and social media presence.

We have also developed a new brand for their sister organisation, previously called Jolliffe Cork Consulting. We came up with a new name, Jolliffe Business Solutions and developed this new brand and stationery.

To read the full case study click here.

 

A new look for sheet metal company, Allsops

Allsops have been in business for over fifty years and have recently enjoyed rapid expansion. They turned to We Are Circle to help them re-position the company. We have developed a full communications platform including; new brand messaging, imagery and compelling copy.  They now have a brochure, website, PowerPoint and e-newsletter that reflect their strong position in the market.  Take a look in our portfolio.

What steps should you take to build your brand? It’s as simple as 1, 2, 3.

What does your brand say about your company?  Is it communicating your true brand value?  Is it converting prospects into customers, or could it be losing customers by failing to clearly communicate your strengths and competitive advantage? It could be time for a brand evolution or a complete brand revolution for your business. Read more

Thinking of outsourcing your marketing? You’re not alone….

The latest figures show that more and more businesses are choosing to use freelancers.  According to a report by PCG, freelancers are contributing as much as 8 per cent of UK private sector output, with around 1.56million freelancers working in the UK.

Choosing to outsource key functions like marketing has numerous advantages.  Today’s businesses are faced with an increased need for powerful strategic marketing to raise awareness, retain existing customers and grow new revenue streams.  Yet many cannot afford to recruit a full time Marketing Director. With a lack of internal resource, time and skills marketing often takes a back seat. Mistakes are made, delays occur and costs spiral out of control.

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How to get your business seen and heard in the media

Public Relations (PR) is not just about writing press releases.  Put simply PR involves managing the reputation of your business.  Your PR is the result of what your business and your staff do and say, what you communicate in the public domain and what others say about you.

Successful PR campaigns can be used to gain trust and understanding between your business and your key stakeholder groups – existing customers and prospects, current and future staff, potential investors and the outside community.  PR can have several aims: it can be used to build brand awareness, launch a new product, help to acquire and keep customers, encourage recruitment and retention; ultimately it should have a clear and demonstrably affect on the bottom line.

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A must for any business looking for an edge over their competition

“Laura took the time to gain a thorough understand of our business and delivered superb results. Professional, tenacious and personable, a must for any business looking for an edge over their competition.”

Steve Roy, Managing Director, Denby Dale Coffee

Blue Octopus recommend us to anyone looking to build a marketing strategy

I worked with Laura to implement a marketing strategy to help my business build identity and further assist in the growth plans we have at Blue Octopus. Laura is a true professional who thoroughly understood our objectives for the business and created (and delivered) a quality strategy that we are very impressed with. Overall it’s been an exceptional experience and I would highly recommend Laura to anyone looking to build a marketing strategy.” 

Chris Coleman, Joint Managing Director, Blue Octopus

A winning social media strategy in 10 simple steps

I recently delivered a workshop on social media.  I developed a handy step-by-step guide to making social media work for your small business.  Read on to follow my step-by-step 10 point guide:

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Find out what we’ve been up to at Circle

Wow! What a start to 2012 we have had.

At Circle we are busier than ever. Many of our clients are turning to Circle with a whole raft of needs. Here are some of the exciting projects that have kept us so busy over the past few months:

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Law firm recommends us highly

We commissioned Circle Marketing to provide us with a marketing strategy and on-going marketing support.  This included a full market review and strategy, website, brand evaluation and marketing campaigns.  Laura did an excellent job.  She developed a marketing strategy that gave us a thorough understanding of the current market challenges.  She was able to quickly and efficiently make recommendations to the board, which were all well received. I would recommend Laura at Circle Marketing highly.”

Nigel Middlemass, Partner, Brooke North LLP