Wm Sykes & Son are Holmfirth’s longest established independent estate agents and auctioneers. We started working with them initially to develop a marketing strategy using insight. From there we developed a new brand strategy, refreshing their identity and launching new sub-brands to make it much clearer who they are and how they can help. The rebrand means that they now have a compelling brand message and key services that appeal directly to different segments.
Our website has had a redesign. We hope you like it!
The new site features lots of great case studies of the work we’ve done for our clients. Take a look here.
If you are a small to medium sized business operating in the UK, you may be eligible to receive funding towards your marketing strategy. We Are Circle’s Managing Director, Laura Pegg, is a registered GrowthAccelerator Coach and is also a MAS (Manufacturing Advisor Service) registered marketing consultant. This means that you could be eligible for funding towards the delivery of your marketing strategy through one of these funds.
We’ve all heard the phrase the ‘the cobblers children have no shoes’. It’s where professionals are so busy working hard for their clients they don’t have time to use their skills for themselves. It’s the painter and decorator with unpainted walls, the accountant with a late tax return. Read more
We have just completed a successful launch for Medisoft, the UK’s leading ophthalmology electronic medical record system. Read more
The Croner Marketing Rewards survey has revealed the average marketing salaries with Marketing Director’s receiving £77,125, plus bonuses and let’s not forget the overheads, cars, sick pay, holiday pay. What does a business do if they cannot afford the salary, or the long term commitment of a full time Marketing Director salary?
Choosing Circle to develop our marketing strategy was the best decision we could have made. Laura quickly gathered key internal, customer and competitive insights. She was able to translate this into a meaningful growth strategy, new positioning, brand strategy, promotional plan and full action plan. She crafted marketing messages that now really communicate what makes us unique and presented the strategy to the whole company, with great feedback. Laura has helped us with the implementation of every aspect of the strategy and rebrand as our outsourced marketing director. It feels like she is there, working for us full time, but at a fraction of the price of recruiting a full time marketing director. She has become a key part of the Sportcal team.”
Sarah Smith, General Manager, Sportcal
One of my friends has this great phrase “buy cheap, buy twice”. I got to thinking about it recently when I chose a cheap (well cheaper) brand. A few months later, I inevitably trudged back to the shops to purchase the number one, expensive brand. That phrase has been rattling around my head ever since. It proves a point that I discuss with many of my clients about positioning, brand value and pricing. There’s a good reason why brands hold the number one spot and are ‘reassuringly expensive’.
This product was a boring old vacuum cleaner. And the brand was of course, Dyson. Known for their innovation and five year guarantees, my little cup of joy overflowed using this spanking new vacuum cleaner. Sad, I know. But there’s something so satisfying about parting with the kind of money that would get you a nice European city break if immediately you can see it was money well spent.
So a brand new year is upon us. If like me, you start every year with a few resolutions, why not apply this same principle to your business. Unlike the personal ones like ‘go to the gym five times a week’ and ‘give up chocolate’ (pah, like that’s ever going to happen) – why not start the new business year with resolutions that will help you achieve your business goals?
Here are some of the resolutions I would advise business leaders to make this year. Use them to write your 2013 business resolutions:
It all started with the words “I think we need a new logo”. Which meant all the stationery had to be changed. And the business cards, the email footers, signage,merchandise materials and of course the website, which we already knew needed a makeover. In all the hundreds of decisions that these changes required, the best one we took was to appoint Laura Pegg of We Are Circle to project manage the exercise.
Using her considerable expertise, she has guided us every step of the way, encouraged, cajoled, filled in the gaps, steered us away from pitfalls – all with exceptional attention to detail. Laura gave us a first class, professional service and we are delighted with the outcome.
Tim Hill, Partner at Jolliffe Cork LLP Chartered Accountants.