It feels like she is working for us full time but at a fraction of the price of recruiting a full time marketing director.

Choosing Circle to develop our marketing strategy was the best decision we could have made. Laura quickly gathered key internal, customer and competitive insights. She was able to translate this into a meaningful growth strategy, new positioning, brand strategy, promotional plan and full action plan. She crafted marketing messages that now really communicate what makes us unique and presented the strategy to the whole company, with great feedback. Laura has helped us with the implementation of every aspect of the strategy and rebrand as our outsourced marketing director. It feels like she is there, working for us full time, but at a fraction of the price of recruiting a full time marketing director. She has become a key part of the Sportcal team.”

Sarah Smith, General Manager, Sportcal

Buy cheap buy twice: Could you be de-valuing your business?

One of my friends has this great phrase “buy cheap, buy twice”. I got to thinking about it recently when I chose a cheap (well cheaper) brand.  A few months later, I inevitably trudged back to the shops to purchase the number one, expensive brand. That phrase has been rattling around my head ever since. It proves a point that I discuss with many of my clients about positioning, brand value and pricing. There’s a good reason why brands hold the number one spot and are ‘reassuringly expensive’.

This product was a boring old vacuum cleaner. And the brand was of course, Dyson.  Known for their innovation and five year guarantees, my little cup of joy overflowed using this spanking new vacuum cleaner.  Sad, I know.  But there’s something so satisfying about parting with the kind of money that would get you a nice European city break if immediately you can see it was money well spent.

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What New Year’s resolutions will you make this year?

So a brand new year is upon us. If like me, you start every year with a few resolutions, why not apply this same principle to your business. Unlike the personal ones like ‘go to the gym five times a week’ and ‘give up chocolate’ (pah, like that’s ever going to happen) – why not start the new business year with resolutions that will help you achieve your business goals?

Here are some of the resolutions I would advise business leaders to make this year.  Use them to write your 2013 business resolutions:

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The best decision we made was to appoint Laura Pegg of We Are Circle

It all started with the words “I think we need a new logo”. Which meant all the stationery had to be changed. And the business cards, the email footers, signage,merchandise materials and of course the website, which we already knew needed a makeover. In all the hundreds of decisions that these changes required, the best one we took was to appoint Laura Pegg of We Are Circle to project manage the exercise. 

Using her considerable expertise, she has guided us every step of the way, encouraged, cajoled, filled in the gaps, steered us away from pitfalls – all with exceptional attention to detail. Laura gave us a first class, professional service and we are delighted with the outcome.

Tim Hill, Partner at Jolliffe Cork LLP Chartered Accountants.

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What do your colours say about your brand?

Studies show that your brand colour influences 60-80% of a buyers purchasing decision.

Take a look at this info-graphic and see what your colours say about your brand.  Take a look.

 

We unveil a new look for accountancy firm Jolliffe Cork

Jolliffe Cork is one of the largest independent firm of accountants in West Yorkshire.  They have been in business since 1951.  Circle were invited to pitch for this prestigious re-brand and multi-channel marketing project, against 2 other agencies. We were delighted to win and have transformed the Jolliffe Cork brand, repositioning them through a new communications and brand strategy. We have since developed a new brand image and logo, website, stationery, signage and social media presence.

We have also developed a new brand for their sister organisation, previously called Jolliffe Cork Consulting. We came up with a new name, Jolliffe Business Solutions and developed this new brand and stationery.

To read the full case study click here.

 

A new look for sheet metal company, Allsops

Allsops have been in business for over fifty years and have recently enjoyed rapid expansion. They turned to We Are Circle to help them re-position the company. We have developed a full communications platform including; new brand messaging, imagery and compelling copy.  They now have a brochure, website, PowerPoint and e-newsletter that reflect their strong position in the market.  Take a look in our portfolio.

What steps should you take to build your brand? It’s as simple as 1, 2, 3.

What does your brand say about your company?  Is it communicating your true brand value?  Is it converting prospects into customers, or could it be losing customers by failing to clearly communicate your strengths and competitive advantage? It could be time for a brand evolution or a complete brand revolution for your business. Read more

Thinking of outsourcing your marketing? You’re not alone….

The latest figures show that more and more businesses are choosing to use freelancers.  According to a report by PCG, freelancers are contributing as much as 8 per cent of UK private sector output, with around 1.56million freelancers working in the UK.

Choosing to outsource key functions like marketing has numerous advantages.  Today’s businesses are faced with an increased need for powerful strategic marketing to raise awareness, retain existing customers and grow new revenue streams.  Yet many cannot afford to recruit a full time Marketing Director. With a lack of internal resource, time and skills marketing often takes a back seat. Mistakes are made, delays occur and costs spiral out of control.

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How to get your business seen and heard in the media

Public Relations (PR) is not just about writing press releases.  Put simply PR involves managing the reputation of your business.  Your PR is the result of what your business and your staff do and say, what you communicate in the public domain and what others say about you.

Successful PR campaigns can be used to gain trust and understanding between your business and your key stakeholder groups – existing customers and prospects, current and future staff, potential investors and the outside community.  PR can have several aims: it can be used to build brand awareness, launch a new product, help to acquire and keep customers, encourage recruitment and retention; ultimately it should have a clear and demonstrably affect on the bottom line.

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