Writing powerful marketing messages in 10 simple steps

Once you have a clear strategy in place you will need to be able to communicate your offer to your audiences. We want it to compel them to buy, or take action.

Here are my top tips for writing powerful marketing messages.

  1. Concise: Keep it short. No longer than 15 words per sentence ideally
  2. Strategic: Communicate what makes you different
  3. Relevant: What does our audience need to know?
  4. Compelling: Ensure it is meaningful and designed to stimulate action
  5. Simple: Easy-to-understand language; avoid jargon and acronyms
  6. Memorable: Easy to recall and repeat
  7. Tailored: Ideally we should be able to adapt our messages to our different target audiences
  8. For them: Communicate what is in it for them and speak directly to the customer
  9. Emotional: Think about the negative and positive emotional triggers that would encourage someone to buy
  10. Prove it: Back up any claims you make with evidence that will give your buyer no reason to doubt it

Amazing marketing results for estate agents

We recently worked with estate agents, Wm Sykes & Son, to create a new marketing strategy and rebrand.

It’s only six months after we have launched and they are seeing some amazing results. Wm Sykes & Son have 145% more new instructions than their nearest competitor. They are the number one in the market, which is a fantastic achievement.

Many properties are selling as soon as they are marketed. Their new Facebook page achieved over 200 likes one week after launch and has helped them sell properties, some selling within 24hrs, as shown below. In July alone they sold 40 properties, achieving 50% above target.

Take a look at what Wm Sykes have said about their results on their Facebook page and have a read of the case study here.

 

Marketing audit: Discover what’s holding your business growth back

Do you want to achieve high growth in the next 12 months? Challenge us to show you how…

A marketing audit from We Are Circle gives you crucial insights from one of our experienced team of Marketing Directors and Managers. Your audit will identify the most crucial marketing blocks. Those areas that are holding your business back from achieving the growth you desire.

We will take a look at your business and answer some burning questions including:

  • Are you capturing your potential customer at every stage of the cutsomer journey?
  • Is your brand message communicating your difference effectivley?
  • Is it clear why your customer should choose your business and not your competition?
  • Do you have a well defined marketing tone of voice, creating a desire to communicate with the business?
  • Are you making the purchase process easy?
  • Is your business capturing data at the right stages?
  • Are you bringing new customers on board effectively?
  • Are you capturing existing customers so they become loyal, repeat customers? & more…

To book your free marketing audit simply contact us today.

Is your website ready for Google Armageddon: A freelance marketing directors view

Does your business rely on website traffic to generate income? If so, you may need to make some changes to your site, pronto.

From April 21st 2015 Google is changing the way it ranks your website. It has announced that websites that are optimised for mobile will be viewed more favourably on the worlds biggest search engine. That means that if your website is not responsive (where the site automatically resizes depending on the device you view it on), or created to be viewed easily on a mobile, you are likely to be penalised. This will mean less traffic and potentially less income.

Read more

Which is your brand archetype?

We recently delivered a comms strategy development day for one of our clients. One of the brand discovery excerises that created some surprising viewpoints was deciding which brand archetype they wanted their newly positioned organisation to be. We settled on a wise hero. It’s a great way of discovering what kind of brand you’d like to have for your business.

Read more

Repositioning a UK charity: PPEF

The Private Physiotherapy Educational Foundation (PPEF) is a charitable trust. They support the education of independent physiotherapists through grants and research funding. We Are Circle have been delighted to help them create a new positioning strategy. Read more

Insight, marketing strategy & rebrand for estate agent

Wm Sykes & Son are Holmfirth’s longest established independent estate agents and auctioneers. We started working with them initially to develop a marketing strategy using insight. From there we developed a new brand strategy, refreshing their identity and launching new sub-brands to make it much clearer who they are and how they can help. The rebrand means that they now have a compelling brand message and key services that appeal directly to different segments.

Read more

New website for We Are Circle

Our website has had a redesign. We hope you like it!

The new site features lots of great case studies of the work we’ve done for our clients. Take a look here.

Access funding and make your business grow faster

If you are a small to medium sized business operating in the UK, you may be eligible to receive funding towards your marketing strategy. We Are Circle’s Managing Director, Laura Pegg, is a registered GrowthAccelerator Coach and is also a MAS (Manufacturing Advisor Service) registered marketing consultant. This means that you could be eligible for funding towards the delivery of your marketing strategy through one of these funds.

Read more

A brand refresh for We Are Circle

We’ve all heard the phrase the ‘the cobblers children have no shoes’. It’s where professionals are so busy working hard for their clients they don’t have time to use their skills for themselves. It’s the painter and decorator with unpainted walls, the accountant with a late tax return. Read more