A Bucket Load of Marketing Expertise Comes to Yorkshire
– Award-winning marketing methodology available to local businesses from September –
Small to medium businesses across Yorkshire now have a local Watertight Marketing Accredited Consultant in Laura Pegg. Laura is now counted amongst only ten people to have reached the strict criteria to join the country’s only network of quality-assured independent marketing consultants.
The network is run by Bryony Thomas, the multi award-winning marketer and best-selling author of ‘Watertight Marketing’. The network was launched in early 2014 to reassure business owners that they are engaging a consultant that can deliver genuine, high quality, fairly-priced strategic marketing advice.
Accredited Consultants are also the only people fully trained and licensed to use the powerful Watertight Marketing methodology, captured in the book.
Published in 2013, ‘Watertight Marketing’ describes the problem with the common analogy of the sales process being a funnel: if you pour water in at the top, it all comes out the bottom. Bryony demonstrates how it may look like a funnel, but that it is dangerous to think it behaves like one. The new approach turns marketing on its head. Bryony describes effective end-to-end marketing being based on a watertight bucket, and working up from there.
The methodology now available to local entrepreneurs, guides business owners through a step-by-step process to identify where the ‘leaks’ are in the buying process and how to ‘plug’ them.
Bryony, who regularly speaks for The Guardian and the Academy for Chief Executives, will take attendees at Leeds Business Week through her structured process of self-questioning, enabling them to complete a personalised priority action plan that they can apply in their own business to achieve immediate results.
Laura Pegg, Managing Director at We Are Circle commented:
“I am delighted to join the Watertight Marketing Network as an accredited consultant. The Leeds Business Week event will be the first chance for Yorkshire’s thriving business community to use this methodology and to start to create their own high growth marketing plans.”
Bryony Thomas, author and creator of Watertight Marketing, added:
“I’m looking forward to coming to Leeds in October; Laura and I have crafted a practical session that will give business owners an action plan in their hands within one hour. ”
Business owners and those responsible for sales and marketing are invited to join Bryony Thomas and Laura Pegg at Leeds Business Week on 13th October at midday. The event, ‘Tweak your marketing leaks. Double your profits’ will be held the Leeds Club.
Attendees will leave with their own marketing priority plan, as well as being able to enter a competition to win a place on the Watertight Webschool worth £500.
For event details visit http://leedsbizweek.com/events/view/101
For more information, please contact:
Watertight Marketing, by Bryony Thomas, (published January 2013 by Panoma Press) is a crowd-funded business book that has been in the top 20 best-sellers in its category on Amazon for over two years. Winner of the National Indie Excellence Award 2013, Chartered Institute of Marketing ‘Book of the Month’ November 2013, Runner-up Small Business Book Awards 2014, Finalist International Book Awards 2015.
Laura Pegg is a Marketing Director and Chartered Marketer with nearly 20 years senior marketing experience under her belt. She helps her clients achieve growth through insight-driven strategic marketing. She established her own consultancy business, We Are Circle, based in Holmfirth, in 2009 and has helped clients in retail, IT, sport, professional services, hospitality, education, not-for-profit, public sector, financial services, manufacturing and real estate achieve high growth.
Before becoming a freelance marketing consultant, Laura was Marketing Director for a high-growth SME turning over £5m with 100+ staff. Laura combines her vast marketing experience with a business degree, postgraduate qualification from the Chartered Institute of Marketing (CIM) and has been a Chartered Marketer since 2005.