2011 has been an interesting year here at Circle HQ. The recession has continued to have a devastating impact. The public sector closures and budget retractions were felt most strongly this year and this affected our clients greatly. With this change came an overwhelming desire to achieve a greater marketing return. Many businesses seemed to innovate, launching new products and turning to Circle for help with improving their market position. More than anything we noticed that organisations seemed to be following the mantra ‘when the going gets tough, the tough get going.’
2011 has seen us develop lots of exciting projects. Particular highlights include numerous rebrand projects. Many of these are still underway with new websites being unveiled in early 2012 . We have gained lots of new clients in interesting and diverse sectors including accountancy, a mid-tier law firm, engineering and have continued to deliver lots of work in the training and education sector. We love the challenge of getting under the skin of a new clients organisational needs, especially in such a wide variety of sectors.
We have also been extremely busy with our long standing clients, all of which have evolved to include new exciting projects. We have launched new products, delivered a high-profile governmental conference in Brussels and even created an animation film.