Boost your profits. Improve your 13 Marketing Touchpoints Leaks™

A ‘touchpoint’ is every interaction a potential customer has with your brand.  Touchpoint Leaks™ occur when your marketing is not aligned to capturing a customer at every stage of their buying journey. Having these leaks means you may lose a potential customers. They will simply go elsewhere, not notice you, remember you or stay with you. The key to boosting your profits and achieving sustained growth is assessing all your touchpoints against the 13 Marketing Touchpoint Leaks™.

Laura Pegg, We Are Circle’s Managing Director is a fully Accredited Watertight Marketing Consultant and can assess your business against the 13 Touchpoint Leaks™. If you are not planning your marketing activity to support every step in your customers buying decisions you may be losing profits. What’s more you will not be allowing your marketing activity to achieve the highest ROI.

The 13 Marketing Touchpoint Leaks™ is a concept created by the award-winning marketer Bryony Thomas and author of the Amazon best selling book Watertight Marketing. Below are Bryony’s 13 Touchpoint Leaks™.

The 13 Marketing Touchpoint Leaks™ is a concept created by the award-winning marketer Bryony Thomas and author of the Amazon best selling book Watertight Marketing. Below are Bryony’s 13 Touchpoint Leaks™.

Is your business suffering due to any of these leaks?

Leak #1 – Forgotten customers

Do you have a consistent customer communications that proactively addresses any service needs and keeps your business in their minds?

Leak #2 – Poor on-boarding

Is there a structured approach to communication with your new customers as they settle into their relationship with you, which demonstrates that your service is consistent with the expectations they had?

Leak #3 – No emotional connection

Does your visual and written style have a personal touch that’s friendly and allows people to make an emotional connection with your business?

Leak #4 – No gateway

Does your business offer a coherent set of products that lead helpfully from one to the next with the inclusion of a stepping stone that allows people to understand what it’s like to be a customer before they are one?

Leak #5 – No critical approval

Is there a clear way of educating, or helping your buyer educate, anyone who could veto the purchase decision?

Leak #6 – No proof

Are you systematic about signposting some sort of proof against every promise or claim that you make?

Leak #7 – Information overload

Do you have a steady stream of relevant information that invites people into finding out more?

Leak #8 – How

Is your content available in a range of familiar and novel formats so that people can engage with ease and enjoyment?

Leak #9 – Where

Are there at least three places to put your materials that you know your potential buyers already access?

Leak #10 – When

Have you made a commitment to timing the release of your materials so that people are most likely to notice it?

Leak #11 – Who

Is there a way of getting people talking about your business so that buyers hear something good about you regardless of who they turn to?

Leak #12 – What

Do you have an absolute clarity of purpose in telling people what your business does?

Leak #13 – No emotional impact

Do you strike an emotional chord with your potential buyer that means they can’t help but notice you and they feel compelled to take action?

Find out more, or book your Touchpoint Leak™ Assessment.

Here are some useful links:

Download a free chapter of the Watertight Marketing book

Buy the eBook and register for the free workbooks

Take a closer look at Laura’s profile on the Watertight website

Contact me today to arrange an assessment

Is your business losing business due to one or more of the leaks? If so small changes to your business could boost profits considerably. Don’t continue wasting money on marketing.