The Full Circle

Strategic marketing transformation for business growth.

An in-depth marketing strategy that will reposition your organisation, attract more customers, get results.

The Full Circle will ensure you achieve the growth you desire. We’ll carry out a marketing audit, gain insights from customers, stakeholders and staff. Then we’ll create an insight-led marketing strategy that can be used as an integral part of your ongoing marketing development.

What’s included?

  • Where are you now? Strategic review
    • Customer review, who buys, conversion rates, customer journey and customer touchpoints
    • Financial review – revenue and profit trends
    • Marketing review – market size, trends, existing marketing activities and brand positioning
    • Internal perceptions (via online survey/telephone research)
    • Customer perceptions (via online survey/telephone research)
    • Stakeholder perceptions (if relevant) (via online survey/telephone research)
  • Where do you want to be? Objective setting
    • Your vision
    • Your purpose (your why)
    • Your financial objectives
    • Your marketing objectives
    • Repositioning journey – how the brand is perceived now and where we want to be in the future
  • How will we get there? Full marketing strategy
    • Target markets and ideal customer
    • Brand strategy (including pricing)
    • Marketing communications plan
      • Social media
      • Website
      • Email
      • Print
      • Live/online events
      • PR
      • Advertising etc
  • How will we ensure arrival? The plan
    • Marketing action plan
    • Budget
    • Key performance indicators (how we will measure success)

How is this delivered?

  • ½ day kick-off workshop
  • Information request and review
  • Customer, staff, stakeholder survey delivery and analysis
  • Full marketing strategy written and sent for review and comments. Once created this strategy can be updated annually, in-house or by us.
  • ½ day workshop to discuss strategy and next steps

Don’t just take our word for it…

“Choosing Circle to develop our marketing strategy was the best decision we could have made. Laura quickly gathered key internal, customer and competitive insights. She was able to translate this into a meaningful growth strategy, new positioning, brand strategy, promotional plan and full action plan.”

Sarah Smith, General Manager, Sportcal

Bored of blending in?

Let’s create get started on your Full Circle marketing strategy.

Book a free 30min strategy call to discuss how we can help you.