The Membership Fix and Member Value Strategy

Connect. Engage. Convert. Retain.

The Membership Fix and Member Value Strategy are created specifically for membership organisations who want to connect, engage, convert and retain more of their members.

The Membership Fix

This is a great entry point for membership organisations. Together we’ll map the desired member journey so we can get immediate results. We’ll get clear on your:

  • Ideal membership personas
  • Membership journey
    • We’ll map the journey from first contact to loyal member
    • How can we reach-capture-nurture-convert-retain more members?
    • How can we influence them to stay and choose us at each stage?
    • How do we want our members to; think, act & feel?
  • Membership engagement action plan – review the journey, your existing member touchpoints and create an action plan to help you engage, convert and retain more members.

This is a quick-fix plan that delivers maximum value. With costs from just £1995+VAT, it doesn’t take up too much time but gives you a plan that you can begin delivering immediately.

The Member Value Strategy

This is an in-depth marketing strategy specifically for membership organisations who want to engage, grow and retain their members. To influence them to play, pay and stay we need an insight-led marketing strategy that will get results.

What’s typically included?

  • Where are you now? Member review
    • Member review:
      • Member analysis (subscriber rates, conversion rates & retention rates)
      • The current member journey and member touchpoints
    • Financial review – revenue trends
    • Marketing review – market size, trends, existing marketing activities and brand positioning
    • Internal perceptions (via online survey/telephone research)
    • Member perceptions (via online survey/telephone research)
    • Stakeholder perceptions (via online survey/telephone research)
  • Where do you want to be? Objective setting
    • Your vision
    • Your purpose (your why)
    • Your financial objectives
    • Your marketing objectives
    • Repositioning journey – how the brand is perceived now and where we want to be in the future
  • How will we get there? Full marketing strategy
    • Ideal member personas
    • Membership value proposition
    • Brand strategy
    • Membership engagement plan – are your members; leading, owning, contributing, endorsing, following, observing and how can we engage them so they move through each stage?
    • Full marketing communications plan – across all your marketing channels
  • How will we ensure arrival? The plan
    • Marketing action plan
    • Budget
    • Key performance indicators (how we will measure success)

Do you want to grow your membership organisation?

Arrange a no-obligation call today and let’s engage your members together.

Don’t just take our word for it

Our goal is to change perceptions. We want the people who come into contact with Physio First – our members, stakeholders and patients – to understand our true differentiators. This transformation programme has allowed us to do just that and with a true evidence-based, strategic approach.”

Pam Simpson, Hon Communication Officer (was Chairman), Physio First, the trade association for private physiotherapists in the UK.