Brand strategy: Influence more customers to choose you

How can a brand strategy help you?

  • Convert more customers. Understand why your customers buy. Use the psychological power of your brand.
  • Grow your business. We’ve helped businesses like yours to become no 1 in their market and achieve phenomenal growth through brand strategy.
  • Get more bang for your buck. Stop wasting time, energy and money on marketing that isn’t influencing your customers to choose you. Start with a brand strategy not design.

What’s included?

Understanding your brand vision & ideal customer

  • Your brand vision
  • Who are your ideal customers? (target markets)
  • Ideal customer persona – who they are, where are they, their wants, desires, fears, challenges, what drives them and what is holding them back?

Your brand values

  • Mapping your brand values
  • Understanding your brand purpose – why you do what you do, creating an emotive buying response
  • Your brand promise (the one clear message about your brand)

Your brand personality

  • Deciding on your brand personality traits
  • Your brand archetype – help your customer to understand you and choose you
  • Brand name, sub-brands & structure

Next steps: How can we use this to develop your visual & written identity?

  • Your visual identity – how to attract the right customers through your visuals within the constraints of your brand [we can also develop a new brand identity for you through design]
  • Tone of voice
  • Your touchpoints – decide what we need to do, and when so we can action this

How is this delivered?

  • Brand workshop
  • Full strategy emailed for review, including an action plan
  • Review and next steps meeting
  • Once it’s completed we can continue to support you with the implementation of the strategy, developing a new visual identity, marketing messages and working across all your marketing touchpoints to implement the new brand strategy.

“We now have a brand and marketing campaigns that communicates what makes us different. I would recommend We Are Circle to any business wishing to grow through their marketing strategy, brand and marketing activities.”

Rob Dixon, Partner, Wm Sykes & Son

Want to convert more customers?

Let’s grow your business.

Book a free call to find out more.