The power of brand personality and tone of voice

Let’s demystify the idea of brand.  A brand is much more than a logo, symbol, colour, strap-line (all these make up a brand exterior).  When defining your brand you need to get to the heart of the matter – the essence of your brand – its values and personality.

Many of Circle’s clients come to us needing a perhaps a new brand, website or a brand ‘refresh’.   This is something that we happily do but only once we have defined what you are hoping to achieve.  We start by defining your brand personality, position in your space and understanding your target market.  After all, without the backing of a clear strategy your brand will not fulfil its objectives. Remember, we believe in creating value; in creating marketing that works – that gives you more

We define a brand simply as the emotional response you create within your customers through every single interaction or touch point within your business.  At its core a brand is a set of values and personality traits.  These are then communicated in every single action and communication your business takes. Read more

Laura Pegg talks to the Yorkshire Post – want to hear?

Laura Pegg, Circle Marketing’s founder, was delighted to be interviewed last week by the Yorkshire Post.   Greg Wright, The Yorkshire Post’s Deputy Business Editor, took the opportunity to pick Laura’s brains about marketing and what local businesses should focus on during a recession. 

The Podcast touches on a number of subjects from how to make the most of your budget, how to develop a marketing strategy, the marketing industry in Yorkshire and much much more.   Take a listen via the Yorkshire Post website – (Circle Marketings Interview is 20 minutes in) http://bit.ly/6JgbZc

Best results ever for Get Your Head Round It’s e-Marketing

Following the launch of a brand new set of eLearning resources aimed at the primary school market, Circle developed an email marketing campaign for Get Your Head Round It, gaining them the best click through rates ever! By using my contacts to design the campaign I was able to save Get Your Head Round It a substantial amount on one campaign. The email marketing was backed up by a Google Adwords campaign and social media listings which increased their website traffic.

Circle Marketing gets Theatre& in the news

Circle Marketing were delighted to be chosen to help Theatre& build their brand and deliver their marketing plans.

The first campaign involved a PR push for their award-winning housing project for Pennine-Housing. The campaign was a huge success gaining coverage in the major housing press and a return on investment of 90% for the client.  Fore more information, take a look at the Inside Housing article.

Attend a free marketing clinic session at Business Yorkshire

Laura Pegg will be running free business clinic sessions at Yorkshire’s premier business to business event on 25th November.  The Business Yorkshire exhibition will be held at Doncaster Racecourse.  Laura will be on the CIM stand until 4pm on 25th November, so why not come along and we can have a chat about your marketing strategy and find out more about what the CIM can do for you.

Register your interest at www.business-yorkshire.co.uk