The terms brand and marketing are so confusing. They are like BFF’s working together. So as a small business owner, which do you need? In my experience, most small business owners don’t realise they need a brand strategy. They just want marketing to create results but without getting their brand right first, their marketing efforts […]
Your brand is simply the perceptions you create. It’s how you make your customers, staff and suppliers feel about your business, product or service. Managing your brand allows you to become knowable, likeable and trustable. Your brand is so much more than your logo, or the external image you create. It’s everything you stand for. A rebrand […]
Positioning. It’s one of those marketing concepts that isn’t often understood by small business owners but is crucial to your success. Positioning is designing and communicating your offer so it occupies a clear space in the market in the mind of your ideal customer. It is used to influence perceptions of your brand so they see […]
How do you create your brand promise? A brand promise is the promise you make to your customers about what they should expect from working with you. Often used as your strapline, tagline, or slogan it’s the first thing that your customer will read about your brand. It’s a short, simple, memorable way to explain […]
What’s your superpower? People buy people. We like to spend our time with people we like and respect. So there’s nothing more powerful than using your personal brand to reach more customers. Your ideal customers get a chance to interact with you, benefit from your knowledge and warm to you as a person. There’s a […]
Do you know that we make 35,000 conscious decisions every single day? We are bombarded with choices. We live in a society overwhelmed with demands on our time. According to Ofcom we now check our mobiles every 12 minutes. So how do we ensure that once we have our customers attention, they choose us against […]
General Data Protection Regulation (GDPR) is here. Its aim is to dramatically increase the control individuals have over their personal data, so it affects all UK companies, big and small. From May 2018 it is a legal requirement for all businesses to have the correct GDPR regulations in place. Get it wrong and you could face fines up […]
We are delighted to announce that Physio First’s new website has been shortlisted for a prestigious industry award. The Association Awards, organised by the Association of Associations Executives, raises the profile of association executives globally and gives them the recognition they deserve for their effort and success. Physio First’s website has been shortlisted for Best Association […]
Anyone who has worked with me will know I spend a lot of time creating powerful marketing messages. One of my biggest bugbears in copy is the overuse of capitals or Title Case. There is a trend in business writing to turn words into capitals, making the word sound ever so important. The problem is, […]
What a start to the year we have had. It’s been our busiest six months to date. Here’s what we have been up to… We have created a full brand transformation for Physio First, the membership organisation for private physios in the UK. It’s been the biggest project we have worked on to date. Combining 30 projects […]
