Entries by We Are Circle

What do you need to do to get your marketing data GDPR ready?

General Data Protection Regulation (GDPR) is fast approaching. Its aim is to dramatically increase the control individuals have over their personal data, so it affects all UK companies, big and small. From May 2018 it will be a legal requirement for all businesses to have the correct GDPR regulations in place. Get it wrong and you could face […]

Physio First is shortlisted for best association website

We are delighted to announce that Physio First’s new website has been shortlisted for a prestigious industry award. The Association Awards, organised by the Association of Associations Executives, raises the profile of association executives globally and gives them the recognition they deserve for their effort and success. Physio First’s website has been shortlisted for Best Association […]

Good marketing copy: to capitalise, or not to capitalise?

Anyone who has worked with me will know I spend a lot of time creating powerful marketing messages. One of my biggest bugbears in copy is the overuse of capitals or Title Case. There is a trend in business writing to turn words into capitals, making the word sound ever so important. The problem is, […]

Wm Sykes shortlisted for marketing campaign of the year

We are delighted to announce that our estate agency clients, Wm Sykes & Son, have been shortlisted for two prestigious awards. The Negotiator Awards are recognised as the Oscars of the residential property industry. Wm Sykes have have been shortlisted for two awards; ‘Yorkshire and The Humber Agency of the Year’ and ‘Marketing Campaign of the Year’. […]

Laura & Bryony featured in the Yorkshire Post

    We Are Circle’s Managing Director, Laura Pegg, is the only accredited Watertight Marketing Consultant in Yorkshire. Check out the coverage in the Yorkshire Post here. Join Bryony and I at Leeds Business Week on 13th October, 12 noon.  Bryony will be running a highly practical one hour workshop ‘Tweak your Marketing Leaks. Double your Profits”. […]

Boost your profits. Improve your 13 Marketing Touchpoints Leaks™

A ‘touchpoint’ is every interaction a potential customer has with your brand.  Touchpoint Leaks™ occur when your marketing is not aligned to capturing a customer at every stage of their buying journey. Having these leaks means you may lose a potential customers. They will simply go elsewhere, not notice you, remember you or stay with […]

Laura becomes an Accredited Watertight Marketing Consultant

A Bucket Load of Marketing Expertise Comes to Yorkshire – Award-winning marketing methodology available to local businesses from September – Small to medium businesses across Yorkshire now have a local Watertight Marketing Accredited Consultant in Laura Pegg. Laura is now counted amongst only ten people to have reached the strict criteria to join the country’s only […]

Writing powerful marketing messages in 10 simple steps

Once you have a clear strategy in place you will need to be able to communicate your offer to your audiences. We want it to compel them to buy, or take action. Here are my top tips for writing powerful marketing messages. Concise: Keep it short. No longer than 15 words per sentence ideally Strategic: […]

Amazing marketing results for estate agents

We recently worked with estate agents, Wm Sykes & Son, to create a new marketing strategy and rebrand. It’s only six months after we have launched and they are seeing some amazing results. Wm Sykes & Son have 145% more new instructions than their nearest competitor. They are the number one in the market, which is a […]