The marketing leadership gap: Do you need a Fractional CMO?
Most growing organisations don’t stall because of lack of effort. They stall because experienced marketing leadership is missing. Find out if a Fractional CMO is the answer.
Author Archive for: We Are Circle
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What is a Fractional Chief Marketing Officer (CMO)?
A Fractional CMO (CMO) is an experienced marketing professional who will work as your organisation’s Chief Marketing Officer, on a part-time basis, usually remotely.
Brand or marketing – what do you need?
The terms brand and marketing are so confusing. They are like BFF’s working together. So as a small business owner, which do you need? In my experience, most small business owners don’t realise they need a brand strategy. They just want marketing to create results but without getting their brand right first, their marketing efforts […]
How to successfully rebrand your business
Your brand is simply the perceptions you create. It’s how you make your customers, staff and suppliers feel about your business, product or service. Managing your brand allows you to become knowable, likeable and trustable. Your brand is so much more than your logo, or the external image you create. It’s everything you stand for. A rebrand […]
What is positioning and how you can use it to influence more customers to choose you?
Positioning. It’s one of those marketing concepts that isn’t often understood by small business owners but is crucial to your success. Positioning is designing and communicating your offer so it occupies a clear space in the market in the mind of your ideal customer. It is used to influence perceptions of your brand so they see […]
How do you create your brand promise?
How do you create your brand promise? A brand promise is the promise you make to your customers about what they should expect from working with you. Often used as your strapline, tagline, or slogan it’s the first thing that your customer will read about your brand. It’s a short, simple, memorable way to explain […]
What’s your superpower?
What’s your superpower? People buy people. We like to spend our time with people we like and respect. So there’s nothing more powerful than using your personal brand to reach more customers. Your ideal customers get a chance to interact with you, benefit from your knowledge and warm to you as a person. There’s a […]
4 mistakes to avoid to make sure your customers choose you
Do you know that we make 35,000 conscious decisions every single day? We are bombarded with choices. We live in a society overwhelmed with demands on our time. According to Ofcom we now check our mobiles every 12 minutes. So how do we ensure that once we have our customers attention, they choose us against […]
What do you need to do to get your marketing data GDPR ready?
General Data Protection Regulation (GDPR) is here. Its aim is to dramatically increase the control individuals have over their personal data, so it affects all UK companies, big and small. From May 2018 it is a legal requirement for all businesses to have the correct GDPR regulations in place. Get it wrong and you could face fines up […]
Physio First is shortlisted for best association website
We are delighted to announce that Physio First’s new website has been shortlisted for a prestigious industry award. The Association Awards, organised by the Association of Associations Executives, raises the profile of association executives globally and gives them the recognition they deserve for their effort and success. Physio First’s website has been shortlisted for Best Association […]
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E: hello@wearecircle.co.uk