Entries by We Are Circle

How do you create your brand promise?

How do you create your brand promise? A brand promise is the promise you make to your customers about what they should expect from working with you. Often used as your strapline, tagline, or slogan it’s the first thing that your customer will read about your brand. It’s a short, simple, memorable way to explain […]

What’s your superpower?

What’s your superpower? People buy people. We like to spend our time with people we like and respect. So there’s nothing more powerful than using your personal brand to reach more customers. Your ideal customers get a chance to interact with you, benefit from your knowledge and warm to you as a person. There’s a […]

4 mistakes to avoid to make sure your customers choose you

Do you know that we make 35,000 conscious decisions every single day? We are bombarded with choices. We live in a society overwhelmed with demands on our time. According to Ofcom we now check our mobiles every 12 minutes. So how do we ensure that once we have our customers attention, they choose us against […]

What do you need to do to get your marketing data GDPR ready?

General Data Protection Regulation (GDPR) is here. Its aim is to dramatically increase the control individuals have over their personal data, so it affects all UK companies, big and small. From May 2018 it is a legal requirement for all businesses to have the correct GDPR regulations in place. Get it wrong and you could face fines up […]

Physio First is shortlisted for best association website

We are delighted to announce that Physio First’s new website has been shortlisted for a prestigious industry award. The Association Awards, organised by the Association of Associations Executives, raises the profile of association executives globally and gives them the recognition they deserve for their effort and success. Physio First’s website has been shortlisted for Best Association […]

Good marketing copy: to capitalise, or not to capitalise?

Anyone who has worked with me will know I spend a lot of time creating powerful marketing messages. One of my biggest bugbears in copy is the overuse of capitals or Title Case. There is a trend in business writing to turn words into capitals, making the word sound ever so important. The problem is, […]

Wm Sykes shortlisted for marketing campaign of the year

We are delighted to announce that our estate agency clients, Wm Sykes & Son, have been shortlisted for two prestigious awards. The Negotiator Awards are recognised as the Oscars of the residential property industry. Wm Sykes have have been shortlisted for two awards; ‘Yorkshire and The Humber Agency of the Year’ and ‘Marketing Campaign of the Year’. […]

Laura & Bryony featured in the Yorkshire Post

    We Are Circle’s Managing Director, Laura Pegg, is the only accredited Watertight Marketing Consultant in Yorkshire. Check out the coverage in the Yorkshire Post here. Join Bryony and I at Leeds Business Week on 13th October, 12 noon.  Bryony will be running a highly practical one hour workshop ‘Tweak your Marketing Leaks. Double your Profits”. […]

Boost your profits. Improve your 13 Marketing Touchpoints Leaks™

A ‘touchpoint’ is every interaction a potential customer has with your brand.  Touchpoint Leaks™ occur when your marketing is not aligned to capturing a customer at every stage of their buying journey. Having these leaks means you may lose a potential customers. They will simply go elsewhere, not notice you, remember you or stay with […]