Impact Consulting

Strategy, rebrand and multi-channel marketing communications for Impact Consulting

Impact Consulting Logo

Challenge

Impact Consulting is a firm of business psychologists, based in Manchester. They have been in business for a number of years and had worked primarily within the NHS. Budget cuts meant that Impact needed a new marketing strategy. They wanted to appeal to private sector markets and widen the appeal of their offer.

Approach

Working with our partners, Claire Helm Consulting, Circle developed a branding workshop and consulted across the company, gaining insights into their brand strengths and marketing position. We then created a full marketing strategy that set out the blueprint for their future success and growth through new markets. Next we developed a new identity with vibrant strong colours. This identity was used across all their brand materials including stationery, brochures, inserts, banners and their website. A new strapline and strong copy communicated Impact’s key strengths in a compelling and simple way. We also created an email marketing newsletter which they use on a quarterly basis to keep their clients informed.

Results

Impact were delighted with their new brand and received lots of positive comments. They have since grown for strength to strength and have opened up new markets and broaden their customer base.

“Laura was able to quickly get under the skin of our business. Through consulting with the whole business she really got us thinking about where the business was going and how we could develop a strategy that would help us achieve our objectives. She was able to translate complex issues such as our brand personality into a strategy, followed by a workshop that we could all understand and contribute to. Her skills as a Marketer, strategist and communicator meant that the session was informative and open to all team members, creating buy-in across the business. The subsequent strategy, brand personality and copy she produced were fantastic. We now have a strategic foundation for our new identity, website and marketing which communicates our strong position in the marketplace. I am delighted to recommend Laura to others.”

Shelly RubinsteinManaging Director, Impact Consulting Ltd