GrowthAccelerator

Access funding and make your business grow faster

If you are a small to medium sized business operating in the UK, you may be eligible to receive funding towards your marketing strategy. We Are Circle’s Managing Director, Laura Pegg, is a registered GrowthAccelerator Coach and is also a MAS (Manufacturing Advisor Service) registered marketing consultant. This means that you could be eligible for funding towards the delivery of your marketing strategy through one of these funds.

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A brand refresh for We Are Circle

We’ve all heard the phrase the ‘the cobblers children have no shoes’. It’s where professionals are so busy working hard for their clients they don’t have time to use their skills for themselves. It’s the painter and decorator with unpainted walls, the accountant with a late tax return. Read more

We now have the right strategy in place and a brand that really communicates our strengths

Having Laura on board as our marketing director has transformed the way we market Chantry Kitchens. We now have the right strategy in place and a brand, imagery, website, brochure, stationery and signage that communicate our strengths, all aimed at a clear target market. Laura does everything a full time marketing director would do from running all our advertising campaigns, to writing the copy and managing suppliers to get the most from our business. It’s all backed up by a sound marketing strategy which means we are really focused on what we want and getting the best results. I am really excited to see what the future holds for us and having Laura and her team at Circle looking after us has been invaluable.”

Graham Ware, Managing Director, Chantry Kitchens

It feels like she is working for us full time but at a fraction of the price of recruiting a full time marketing director.

Choosing Circle to develop our marketing strategy was the best decision we could have made. Laura quickly gathered key internal, customer and competitive insights. She was able to translate this into a meaningful growth strategy, new positioning, brand strategy, promotional plan and full action plan. She crafted marketing messages that now really communicate what makes us unique and presented the strategy to the whole company, with great feedback. Laura has helped us with the implementation of every aspect of the strategy and rebrand as our outsourced marketing director. It feels like she is there, working for us full time, but at a fraction of the price of recruiting a full time marketing director. She has become a key part of the Sportcal team.”

Sarah Smith, General Manager, Sportcal

Good marketing copy: to capitalise, or not to capitalise?

Anyone who has worked with me will know I spend a lot of time creating powerful marketing messages. One of my biggest bugbears in copy is the overuse of capitals or Title Case. There is a trend in business writing to turn words into capitals, making the word sound ever so important.

The problem is, it doesn’t. It also isn’t grammatically correct. What’s worse, it makes it much harder to digest the information. With so much noise in the marketplace, it is essential that your customers can quickly and easily digest your marketing message. If not, you may well lose them. So please, no more capitals.

So your headings should not be in capitals. Those products that aren’t really products, they shouldn’t be in title case, departments definitely not, anything you are trying to make seem important, please beware. Unless it’s a proper noun, place or person it shouldn’t be in capitals. If you are just not sure leave the capitals out.

Here’s what the most influential newspapers say about the overuse of capital letters.

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