We recently delivered a comms strategy development day for one of our clients. One of the brand discovery excerises that created some surprising viewpoints was deciding which brand archetype they wanted their newly positioned organisation to be. We settled on a wise hero. It’s a great way of discovering what kind of brand you’d like to have for your business.
We recently worked with estate agents, Wm Sykes & Son, to create a new marketing strategy and rebrand. It’s now been just over one month since we launched and they have already experienced some amazing results. They sold one property within 24hrs, thanks to their new marketing. A major element of their new marketing strategy was the creation of a sub-brand, which we called Prestige. Prestige has it’s own identity and enhanced marketing.
Take a look at what Wm Sykes have said about their results on their Facebook page and have a read of the case study here.
The Private Physiotherapy Educational Foundation (PPEF) is a charitable trust. They support the education of independent physiotherapists through grants and research funding. We Are Circle have been delighted to help them create a new positioning strategy. Read more
Wm Sykes & Son are Holmfirth’s longest established independent estate agents and auctioneers. We started working with them initially to develop a marketing strategy using insight. From there we developed a new brand strategy, refreshing their identity and launching new sub-brands to make it much clearer who they are and how they can help. The rebrand means that they now have a compelling brand message and key services that appeal directly to different segments.
Our website has had a redesign. We hope you like it!
The new site features lots of great case studies of the work we’ve done for our clients. Take a look here.
If you are a small to medium sized business operating in the UK, you may be eligible to receive funding towards your marketing strategy. We Are Circle’s Managing Director, Laura Pegg, is a registered GrowthAccelerator Coach and is also a MAS (Manufacturing Advisor Service) registered marketing consultant. This means that you could be eligible for funding towards the delivery of your marketing strategy through one of these funds.
We’ve all heard the phrase the ‘the cobblers children have no shoes’. It’s where professionals are so busy working hard for their clients they don’t have time to use their skills for themselves. It’s the painter and decorator with unpainted walls, the accountant with a late tax return. Read more
We have just completed a successful launch for Medisoft, the UK’s leading ophthalmology electronic medical record system. Read more
The Croner Marketing Rewards survey has revealed the average marketing salaries with Marketing Director’s receiving £77,125, plus bonuses and let’s not forget the overheads, cars, sick pay, holiday pay. What does a business do if they cannot afford the salary, or the long term commitment of a full time Marketing Director salary?
Choosing Circle to develop our marketing strategy was the best decision we could have made. Laura quickly gathered key internal, customer and competitive insights. She was able to translate this into a meaningful growth strategy, new positioning, brand strategy, promotional plan and full action plan. She crafted marketing messages that now really communicate what makes us unique and presented the strategy to the whole company, with great feedback. Laura has helped us with the implementation of every aspect of the strategy and rebrand as our outsourced marketing director. It feels like she is there, working for us full time, but at a fraction of the price of recruiting a full time marketing director. She has become a key part of the Sportcal team.”
Sarah Smith, General Manager, Sportcal